Noor Brothers is part of Awwal Darja Family who started the spices business in 1958 at Jodia Bazaar Karachi Pakistan under the supervision of Haji Noor Mohammad on brand “AWWAL DARJA” and in a short span of time it’s became a well known firm in Local Market.
In early 70’s Sons of Haji Noor Mohammad expanded their business of spices to export in countries Kuwait, Saudi Arabia, Bahrain, Qatar etc. Awwal Darja firm become the second largest exporter of Spices from Pakistan.
Noor Brothers is founded on the belief that there is always a need for a food company which delivers high quality products to the consumer at a competitive price.
The company believes that the Eastern tradition of food needs to be introduced within and outside the country in a manner that people may benefit from their nutritional and taste values.
It is our faith that as a food company committed to the culinary values of our tradition we may add to our glorious styles of cooking by adapting them to the modern needs of contemporary life.
To be the number 1 food company of Pakistan that enriches the everyday lives of its consumers by delivering health and wellness, great taste, and vital nutrition.